Marketing Major
Whether you’re going door to door to raise funds for a student organization or selling an item of your own to earn cash, you have to know who would want what you’re offering and how much they’d pay for it. When you know how to excite the right customers into making a purchase, the price is always right. Marketing is the business process that organizations use to link its goods, services and ideas to customer needs. Through this process, an organization determines what products it will offer, how to communicate information about its products and how to make its products available to customers. With a marketing degree from ÐÇ¿Õ´«Ã½, you can greatly build on those fundamental skills.
Why Choose a Marketing Major at ÐÇ¿Õ´«Ã½?
Our program’s selling point is that ÐÇ¿Õ´«Ã½ has been ranked among the top schools for professional sales education. Courses cover topics such as advertising, sales, market research, product planning, purchasing, transportation and public relations. When you major in marketing, you’ll learn how to identify and target customers, create effective promotions, recognize current and future markets, and respond to international markets and cultures.
At ÐÇ¿Õ´«Ã½, we help train the best of the best. Our marketing major students have won multiple awards in direct and interactive marketing competitions and placed top five in the nation in a marketing simulation game, among other prestigious titles.
Experiential learning on real business projects is also emphasized, and you may work with organizations in the community to practice what you learned in the classroom. Our student organization, Marketing Excellence, allows students to develop advertising campaigns and local events for organizations.
For those interested in this field, but not wanting to major in it, ÐÇ¿Õ´«Ã½ also offers a marketing minor.
Meet Gabrielle – Marketing Major
Hear how Gabrielle discovered her passion for market research and is channeling that passion into internship and professional opportunities .
Marketing Major Tracks
Careers for Marketing Majors
It’s more than just business; marketing takes various paths by presenting the best qualities of a business, product or person. There is a need for marketing in almost every industry, so pursue your passion and work in areas such as advertising, sales, market research, product planning, purchasing, transportation and public relations. What job can you get with a marketing major? With a ÐÇ¿Õ´«Ã½ education in the marketing major, you could become one of the following:
- Account Executive
- Marketing Manager
- Marketing Research Analyst
- Promotions and Advertising Manager
- Public Relations Specialist
- Sales Representative
- Social Media Marketing Specialist
Marketing Faculty with Real-World Experience
The faculty’s mission is to produce graduates that possess the knowledge, skills and abilities to live and work in the highly competitive global economy.
Meet Your Marketing Faculty:
Amit Poddar
Dr. Amit Poddar is the founding director of the Mid-Atlantic Sales and Marketing Institute (MASMI), a research and academic center for professional selling within the Perdue School of Business at ÐÇ¿Õ´«Ã½. Poddar has taught sales for over a decade and coached many students for national sales competitions. Prior to joining academia, he worked in sales and marketing with the Tata group in India and was a commodities trader in West Africa. He is the author of many published research papers and is the recipient of numerous awards and grants.